Standard Chartered Bank CSR @ Bukit Brown – Take 2
1by Perry Tan
Standard Chartered Bank
In April 2014, in collaboration with All Things Bukit Brown, we conceptualised a guided walk with a Clean-Up at Bukit Brown, where a team of 35 volunteers from Standard Chartered were taken on a guided tour, before spending up to 4 hours cleaning tombs. The organising committee were initially ambivalent about volunteer response and feedback, since such an unique CSR (Corporate Social Responsibility) event at a cemetery was previously unheard of. Our ambivalence proved to be unfounded, as we were pleasantly surprised and heartened by the very positive volunteer feedback. This prompted us to plan 2 additional sessions for the year.
So on a cloudy but dry Saturday morning (13 Sept’2014) , we found ourselves back at Bukit Brown five months after our inaugural CSR event at the heritage cemetery. Read Perry’s report on Standard Chartered Bank’s first CSR @ Bukit Brown here.
The programme was similar – starting with an hour-long tour the tombs of prominent pioneers guided by Claire Leow, co- founder of All Things Bukit Brown (bukitbrown.com) , followed by a clean-up of tombs* in various stages of clean up needed, hand-picked by brownie Khoo Ee Hoon. A few of the volunteers were repeat volunteers, who found the initial session April so enriching that they came back for more. Although we used the same programme, the beauty of Bukit Brown is that it is so rich in history that our guide easily customised our tour to be different from the first one by simply taking a new route and stopping by the tombs of different pioneers.
The presence of repeat volunteers meant that we had a cleaning crew that was semi-experienced. We identified 3 cleaning clusters, two of which were heavily covered with undergrowth and trees. Volunteers were split into 3 teams, with those who were stronger and more experienced assigned to the more challenging clusters. The result was excellent – we were faster, more efficient and managed make quick work of heavy vegetation in our way. We even sawed down and uprooted quite a number of small trees that some of us could now moonlight as lumberjacks!
The day ended up with a light hike up to Ong Sam Leong’s magnificent tomb, where we were treated to a King of the Hill view of Bukit Brown, ornate designs of the tomb and stories of the Ong clan.
We went home sweaty and slightly filthy, but fulfilled by the meaningful work we did. Once again, a few volunteers enjoyed the experience so much that they indicated their interest to join us again in the next round – this certainly is starting to look like a sustainable CSR initiative that brings a very progressive heritage ring to tthe Bank’s “Here for Good” brand promise!
Here’s what some volunteers had to say about their experience…
“It was a very nice experience, learning about the history of Singapore, and the people who built Singapore and gave opportunities to many others who follow. It is a very historical area – good place to visit for the people who want to know more about the history and preserve it.” Hari Natarajan
“I am very glad to be part of the team and it was a wonderful experience. I learnt a lot about Singapore’s history and enjoyed the physical exercise as well. Although the event dealt with graves, there was no taboo, but actually fun. And I think this heritage and history theme goes well with our slogan of “Here for Good”. We remember history, we are here for good.” Ye Yang
Editors note:
*Tombs selected for cleaning are those which – for reasons unclear – have been forgotten and have not been visited for a number of years. One reason shared with us by descendants who have been recently reunited with their ancestors, is the main caregivers had themselves passed on. In respect for the tomb keepers whose livelihoods for generations are dependent on the services provided to descendants, All Things Bukit Brown, to the best of its abilities, ensures that no tomb selected for volunteer cleaning is not under the care of tomb keepers. Our hope is that a tomb once cleared will reveal information that will trigger a memory which will lead to a reunion. We believe in Serendipity because it has happened.
We are heartened and encouraged by the experience of Standard Chartered Bank and thank them for initiating this project. If you are corporation or a community group and are interested in sharing their experience, please drop an email to a.t.bukitbrown@gmail.com. Subject Title: ” CSR @ Bukit Brown Programme”
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